About me

Tools & Management

Currently, I use Asana for project management and am familiar with Slack for team communication.
Additionally, I’ve managed Reseller Hosting services, which gave me solid experience in WordPress migrations, cPanel administration, and direct WordPress database interaction. Working with GitHub for version control is also no problem.

Tech Enthusiasm & Specialization

I’m a tech enthusiast, especially when it comes to operating systems. I love experimenting with Linux distributions, from Ubuntu and Linux Mint to Manjaro. I’m also proficient in working with Windows and macOS environments.

In the last 5 to 9 years, I’ve specialized in WordPress and WooCommerce development, mastering visual builders like WP Bakery and Elementor Pro. If a project requires advanced functionalities with Advanced Custom Fields or Crocoblock, I can implement them seamlessly.

Leadership & Problem Solving

In my current role, I’ve led teams, which has helped me develop a clear method for approaching and solving problems. My focus is always to offer 2 or 3 options, breaking down challenges into smaller parts, and proactively working towards solutions. .

SEO & Web Analytics

While the agencies I’ve worked with don’t specialize in SEO, I’ve always strived to implement best practices to optimize websites for Google’s search engines. My experience in this area is centered on using Yoast SEO, and I’m a fast learner, happy to work with other SEO plugins. I’m passionate about working with WordPress and am an active part of the Guadalajara WordPress community, participating in conferences. In my current job, website tracking is crucial for PPC campaigns.

I have extensive experience installing all major pixels, including GA4, Meta Pixel, LinkedIn, Bing, Pinterest, and TikTok. I also have strong capabilities in exporting data to Google Merchant Center and Meta Catalog, whether manually or by implementing through Google Tag Manager. Sometimes, we need to send data from websites to CRMs like Zoho, HubSpot, or ActiveCampaign, using Zapier or other native plugins for integration.